MYRTLE BEACH, SC (WMBF) - WMBF News is giving you the First Alert on how to catch us on connected TVs. Connected TVs (CTV) ...

This award-winning new movie about coming of age during the summer in Myrtle Beach is showing in a South Carolina theater.

Myrtle Beach leaders on Tuesday scrapped a $105,000 rebranding initiative, acknowledging it was only launched to deflect from ...

From traffic crackdowns to the city’s logo, here’s what came out of the new Myrtle Beach City Council’s first meeting of the ...

Myrtle Beach pastor John-Paul Miller on Monday pleaded not guilty to federal charges of cyberstalking and lying to police ...

Retirees seeking sun, sand, and an active lifestyle love Florida's coastline. While beachfront prices in many destinations have soared, you can still find charming coastal communities within reach.

MYRTLE BEACH, SC (WMBF) - Authorities found one person dead and another injured while responding to a Tuesday condo fire in Myrtle Beach. The Myrtle Beach Fire Department was dispatched to the 1200 ...

Food Lion and other stores around Myrtle Beach will close on Christmas Day. Maria Elena Scott As homes around the Myrtle Beach area prepare for the holidays, shoppers are stocking up on essentials for ...

MYRTLE BEACH — A house fire in Myrtle Beach left one person dead and another injured early Dec. 23, authorities said. Fire crews were dispatched at 4:24 a.m. to a residential structure fire along Lexi ...

An elderly man is dead and his wife is badly burned after an early-morning structure fire in the 1200 block of Lexi Lane in Myrtle Beach on Tuesday, Dec. 23, according to the Myrtle Beach Fire ...

As Socastee and Myrtle Beach lead the way into the 2025 Beach Ball Classic, both teams' head coaches understand the daunting task that the post-Christmas tournament brings. The Braves and Seahawks ...

AMES — Iowa State men's basketball hosted Long Beach State on Sunday, Dec. 21 in its second-to-last non-conference game of the 2025-26 season. The No. 4-ranked Cyclones defeated the Beach 91-60 at ...