Academics today, around the world, are confined by the way their research output is measured. Indicators that count the ...

The ability to move with speed, precision and power is important for longevity. Here’s how to gauge it and how to improve.

Key performance indicators (KPIs) measure how effective your company is at achieving its goals. Learn how to find the right ...

As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...

This document describes performance measures for chronic coronary disease that are appropriate for public reporting or pay-for-performance programs. Quality measures are also provided that are not yet ...

We count steps, track miles, and close our rings. Athletic metrics have infiltrated everything from viral #FitTok videos to biometric-tracking devices. But when our devices remind us we haven’t hit ...

Pharma advertising operates in an environment where complexity is the norm. As privacy rules tighten and identity-based targeting erodes, marketers often find themselves relying on fading signals, ...

Brand marketing is often the silent driver behind successful digital campaigns. People are far more likely to read, watch, click, and ultimately buy from a brand they already know and trust. That’s ...

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

Abstract: Imaging 3-D measurement systems differ not only in design, power consumption, and resolution but, most notably, in their measurement performance, which is rarely documented in a reproducible ...

Structural racism, poverty, and inequities in housing, education, and employment have created significant gaps in health outcomes. 1 Unequal rates of disease, treatment, and mortality ...