Creativity can be highly useful in marketing, but it won't get you very far if your message strategy is off the mark. In fact, it's a waste of talent. Your message strategy is the foundation for ...

Pursuing, attaining, and maintaining a competitive position in the market is at the heart of an effective marketing communications plan. A well-crafted positioning statement defines your company's ...

Trump's comments in a brief interview with NBC News came after Fed Chair Jerome Powell cited "the administration’s threats ...

Enzo Maresca has left his position as manager of Chelsea. Chelsea officially announced on New Year’s Day that they had parted ...

Sleeping on the left side can help align the spine and reduce acid reflux. Back sleeping keeps the spine aligned but may worsen sleep apnea and snoring. Right-sided sleeping may improve heart health ...

The prime minister discussed Greenland and the boarding of the sanctioned tanker Bella 1 in a call with the US president, ...

Mario Cristobal’s recruiting machine at Miami just hit an unexpected snag, and it’s coming from a place he knows well: the ...

The legendary QB is expected to oversee the hiring of Atlanta's new coach and GM after Raheem Morris and Terry Fontenot were ...

This year has been a continuation of learning and understanding about how AI impacts our industry. It’s been less about the chaos of the initial disruption and more about “how do we leverage this?” My ...

Over the weekend, freshman defensive end Chaz Coleman and linebacker Amare Campbell committed to Tennessee after making big ...

The energy sector underperformed in what was a fairly good year for stocks in 2025. Read why energy sector will most likely ...

Some salute defense secretary’s actions that he says will reawaken the military’s “warrior ethos” — and others, not so much.