Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...

Most businesses confuse their vision with their mission. One is your destination; the other is the engine that gets you there. In this comprehensive guide, we break down the mechanical differences, ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

AIA will be actively engaged with policymakers to ensure that the essential role and professional standing of architects are properly recognized in federal policy. WASHINGTON – November 21, 2025 - The ...

Here’s an uncomfortable truth: Your vision statement is like a participation trophy on your website. It rests there, grammatically correct but strategically blurry, inspiring no one. Reflect on ...

State officials promise large-scale involuntary addiction and mental health treatment at Salt Lake City’s edge. Critics see “a prison, or a warehouse.” State officials promise large-scale involuntary ...

Put down the camera for a minute. The best shots, as most photographers will tell you, have nothing to do with equipment. Sure, a good lens can capture light, colour and detail better. Zoom tech can ...

Marking the start of the fall 2025 semester at Luther College, President Brad Chamberlain introduced a new college mission statement, along with supporting identity, vision and values statements, to ...

Let’s call it what it is: organizational theater. Enormous time and energy go into crafting the perfect string of aspirational words, but rarely are those words embedded into actual behaviors, ...