CORA Loyalty, the loyalty portfolio arm of CORA Group (“CORA”), advises financial institutions to move beyond product-based rewards and adopt enterprise loyalty strategies that recognize and reward ...

Relationship banking enhances customer loyalty through personalized services and diverse financial products. Understand its ...

Many e-commerce businesses adopt complex loyalty programs to keep customers around, but these strategies don’t always perform as well in today’s market. Instead, making authentic connections is now ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

Opinions expressed by Entrepreneur contributors are their own. Brand equity, loyalty or affinity are really just terms used interchangeably to describe trust. While all brands strive to build trust ...

Relationship marketing leads to conversions in an indirect fashion—the focus is not on making a sale, but rather on building loyalty through engagement. This method of marketing relies on a brand’s ...