In today’s saturated information landscape, establishing a distinctive identity is more critical than ever. The art of personal branding, often associated with celebrities and influencers, is, in fact ...

Product branding is a crucial and challenging task for creating a unique product identity in the competitive market. As a tech founder, you must invest in product branding early to reduce the product ...

Forbes contributors publish independent expert analyses and insights. In our hyper-connected world, establishing and cultivating an intentional and robust brand is crucial for anyone who wants to be a ...

Creating a personal brand might initially feel daunting, but it’s essential to maintaining an online presence in this digital age. We asked industry experts to share one piece of advice they’d give to ...

You strive to present your best self. But have you ever struggled to hide part of your identity because it might be seen as unprofessional or a weakness? It might be your age, your sense of humor, ...

Building a lifestyle brand requires authenticity, aspiration and targeted consumer identity. Loyal consumers invest in brands that align with their personal values ...

It may seem prudent for some CEOs to keep out of the limelight, but I don’t believe telling your story should be treated as a narcissistic display. Entrepreneurs often invest a great deal of time and ...

Brand immersion highlights the differences and core similarities in cultural attitudes towards a brand. When working with Airbnb on its rebrand, our immersion process consisted of a global audit of ...

B2B marketing has faced major disruption over the past decade. Today's B2B marketers must be nimble, ready to adjust strategies at a moment's notice and anticipate the next big trend before it arrives ...