Roku will be the first major streamer to use measurement firm iSpot‘s Outcomes at Scale metric as the companies look to improve targeting for advertisers. The partnership was announced Tuesday at CES.

EDO, an advertising technology firm co-founded by actor and filmmaker Edward Norton, has been found liable for breach of contract by a federal jury. The company must pay $18.3 million in damages to ...

TV measurement and attribution platform iSpot has signed Roku as the first major TV-streaming publisher to use its key business media product “Outcomes at Scale.” The Outcomes tool will be used by ...

Add Yahoo as a preferred source to see more of our stories on Google. Roku will be the first major streamer to use measurement firm iSpot’s Outcomes at Scale metric as the companies look to improve ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The company's relocation could ...

Which of these things is not like the others: a twenty-pound bag of dog food, a dining room set, or an airline ticket? If you’re in the e-commerce business, the answer to this Sesame Street quiz is ...

Traveling domestically or internationally doesn't have to be stressful. The top travel apps help you book vacation homes, find flight deals, reserve camping sites, and much more. I'm an expert in ...