Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules ...

Is the inside of a vision model at all like a language model? Researchers argue that as the models grow more powerful, they ...

Uttar Pradesh property owners will soon benefit from a new 16-digit land unicode system. This initiative aims to enhance property tax tracking and collection across municipal corporations. The system ...

The practice surged in the 1980s and 1990s, before medical groups began warning it was harmful. By Ellen Barry As a teenager, Julie Rodgers attended Tuesday night group therapy sessions in which young ...

The US Supreme Court heard a case Tuesday that will determine whether a Colorado law that prohibits licensed mental health professionals from providing conversion “therapy” to minors is constitutional ...

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...

The Trade Desk on Thursday announced its first native app built for use with a separate cloud or data warehouse. It’s called the Connector App on Snowflake. The idea is to more readily connect sales ...

Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...

Imagine sending a simple emoji in a text message—just a cheerful smiley face or a thumbs-up—without a second thought. Now, what if I told you that same emoji could secretly carry hidden instructions ...