One of the largest vacation rental platforms in the industry has just revamped its booking protection policies for travelers. Vrbo has launched a new suite of consumer-friendly features called ...

iSpot, the cross-platform video ad measurement company, has announced it will now support search signals as an option in its business attribution solutions suite through a newly formed partnership ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. Short-term rentals have matured into a mainstream travel ...

AUSTIN, Texas--(BUSINESS WIRE)--The early bird is not the only one who gets the worm. Today, Vrbo announced Last Minute Deals, giving last-minute planners an easy way to save on their next private ...

It’s a data, technology and broadcast partner that powers the global ecosystem connecting sports, betting and media, “creating highly immersive products that enrich fan experiences for the entire ...

iSpot, the cross-platform TV ad measurement company, has announced today the appointment of seasoned industry veteran, Steven Millman as their Chief Scientist. Millman brings a wealth of experience to ...

Vrbo took shots at its rival Airbnb in a Super Bowl commercial and a cheeky billboard campaign. Airbnb challenged Vrbo's phrasing to the National Advertising Division, an independent regulator. Vrbo ...

Vrbo needs to modify or take down its Nick Saban commercials after Airbnb won a challenge against the campaign with the BBB’s National Advertising Division. That division found that the campaign ...

It wasn't Nick Saban's fault, but Vrbo will have to discontinue those commercials or modify some of the language. Vrbo needs to modify or take down its Nick Saban commercials after Airbnb won a ...

Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers’ responses to ads — its latest partnership with a Nielsen competitor. iSpot’s new measurement offering, Outcomes ...