A consumer economics watchdog says Google's new Universal Commerce Protocol is ripe for misuse where consumers could pay more ...

Agentic AI is struggling with the complexity and variety of real-world commerce, so Google and others are helping enterprises ...

Agentic AI is struggling with the complexity and variety of real-world commerce, so Google and others are helping enterprises ...

Google is making a big push into AI-powered shopping with the release of Universal Commerce Protocol (UCP), a new open ...

Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and ...

Google today announced a new open standard, called the Universal Commerce Protocol (UCP) for AI agent-based shopping, at the ...

Google's Universal Commerce Protocol was made in conjunction with major players like Shopify, Visa, Walmart and many others.

With backing from Shopify, Target, and Walmart, UCP creates a standardized framework that lets AI agents handle the entire ...

Business Agent, and Direct Offers, Google began 2026 with an ambitious commitment to e-commerce, in partnership with some of ...

Google's new Universal Commerce Protocol enables AI agents to make purchases and assist with the buying experience.

In a rare Sunday launch, Google announced new AI Mode ads named Direct Offers. Google also announced branded AI agents and a ...